THE PASSION
BEHIND THE WORK
Growing up in Cairo, I was immersed in a world of rich history and bold visual storytelling. Moving to Los Angeles expanded my creative perspective, blending cultural influences with modern design principles. This global experience shapes my approach—where every project is an opportunity to craft visually compelling, strategic designs that connect and inspire.
Design isn’t just my career; it’s how I think, solve problems, and bring ideas to life. I thrive on turning complexity into clarity, creating visuals that tell a story, engage audiences, and stand the test of time. To me, great design isn’t just about aesthetics—it’s about impact, meaning, and lasting impressions.